Client
Audi
Sector
Auto show activation
Year
2026
Location
Toronto, ON
Audi Haus — Toronto Auto Show
A full Audi Haus environment built for the Toronto Auto Show — anchored by an illuminated overhead ring above the F1 hero car, a backlit Audi Haus identity wall, and a private lounge zone.
Scope
- Overhead ring feature
- Backlit identity wall
- Hero car stage
- Private lounge
- Wayfinding
The project
Audi briefed Chameleon to deliver Audi Haus at the Toronto Auto Show — a full brand environment that could carry the marque from the show floor entrance to a private hospitality moment.
We anchored the space with an illuminated overhead ring suspended above the F1 hero car on a circular stage, framed by a wide LED backdrop and softly lit fluted columns.
A backlit Audi Haus identity wall set the arrival tone, and a dedicated lounge with the four rings hovering above a hospitality counter gave guests a quiet, on-brand space to land.
Transform your space
Want something like Audi Haus — Toronto Auto Show?
More projects