Client
Lamborghini
Sector
Automotive experience
Year
2026
Location
Canadian Tire Motorsport Park, Bowmanville, ON
Esperienza Corsa Canada — Lamborghini at Canadian Tire Motorsport Park
A full Lamborghini Esperienza Corsa Canada hospitality environment built at Canadian Tire Motorsport Park — anchored by branded entrance signage, a hero photo wall, an Ad Personam configuration moment, and modular display walls staged across the trackside clubhouse.
Scope
- Branded entrance monolith
- Hero photo wall with Lamborghini lockup
- Ad Personam digital display wall
- Large-format Revuelto and Temerario graphic walls
- Modular aluminum frame system
- Black pedestal display plinths
- Branded archway structure
- Spatial styling and planting
The project
Lamborghini briefed Chameleon to bring Esperienza Corsa Canada to life inside the trackside clubhouse at Canadian Tire Motorsport Park — a full hospitality environment for guests stepping out of Revueltos and Temerarios between sessions.
We built the space around a modular aluminum frame system that carried hero photo walls of the green Revuelto and yellow Temerario on track, an Ad Personam configuration moment with integrated screen, and a branded archway leading into the lounge zone.
Outside, a dark Esperienza Corsa Canada monolith with the Lamborghini shield welcomed arrivals at the entrance, paired with lush planting to soften the architectural environment — all delivered from raw frame buildout to finished, guest-ready experience.
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