Client
LEGO Editions x FIFA World Cup 26
Sector
Sponsorship activation
Year
2026
Location
Toronto, ON
LEGO Editions — Everyone Wants A Piece (FIFA World Cup 26)
A full outdoor LEGO Editions activation for the FIFA World Cup 26 fan festival in Toronto — anchored by an inflatable soccer cage, hero graphic cube, photo wall, locker-room moment, and a custom-built elevated turf pitch with branded obstacle towers.
Scope
- Inflatable soccer cage structure
- Hero graphic cube with 'Everyone Wants A Piece' wraps
- Player photo wall with FIFA 26 + LEGO Editions branding
- Locker-room jersey moment with collectibles display
- Elevated turf pitch with substructure
- Branded obstacle / training towers
- Large-format graphic production and install
The project
Built for the FIFA World Cup 26 fan festival in Toronto, this LEGO Editions activation transformed an open field into a multi-zone soccer playground anchored by the 'Everyone Wants A Piece' campaign.
We engineered an elevated turf pitch on a custom plywood substructure, set with branded obstacle towers for the on-field experience, and framed the space with a large inflatable soccer cage and gantry.
Around the pitch, a hero graphic cube, FIFA 26 photo wall, and locker-room moment with collectible jerseys and minifigure displays gave fans a series of branded photo and play stations — all delivered from raw grass to finished environment.
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